Smit Joshi

Founder of ThisRapt, a hospitality growth marketing agency focused on helping hotels, restaurants, and spas increase direct bookings and reduce OTA dependency through SEO, AI-driven visibility, lifecycle marketing, and automation systems.

Over the past 14+ years, Smit has worked with hospitality brands across the UK and US on:

• Hospitality growth strategy
• Guest lifecycle automation
• RevPAR-focused marketing systems
• CRM automation
• Direct booking optimisation

His work focuses on the intersection of hospitality psychology, AI search visibility, and performance-driven guest acquisition.