12 tips to get more guest reviews with hotel reputation management services

A reliable automation setup, often available through online reputation management solutions, increases your total hotel customer reviews with minimal effort.

2. Use the right online reputation management solutions

Not all tools are created equal. Investing in the best online reputation management solutions can make a measurable difference in how effectively you monitor, collect, and respond to guest feedback.

Choosing the right online reputation management solutions can make or break your strategy. Look for features such as:

• Integration with review platforms: Choose tools that automatically sync with Google, TripAdvisor, Expedia, Booking.com, and other OTAs.
• Sentiment analysis: Track the tone of every hotel customer review using AI-powered analysis.
• Response automation: Tools that suggest or automatically respond to reviews save time and ensure a consistent brand voice.
• Insightful dashboards: Visual dashboards help you spot trends, benchmark performance, and drill into pain points.

These features, often packaged within hotel reputation management services, let you take control of your reputation and improve it continuously.

When you implement high-end hotel reputation management services, you streamline review collection and stay ahead of negative trends.

3. Implement a multi-channel review collection strategy

Not all guests use the same platforms. A strong online reputation management strategy includes collecting reviews across multiple platforms. Your guests are everywhere, and your reviews should be too.

A complete online reputation management strategy ensures you gather reviews across multiple channels: 

• Google My Business: Critical for local SEO and appearing in the map pack.
• TripAdvisor: Especially important for international or experience-driven travelers.
• OTAs (Expedia, Booking.com): These platforms often rank hotels based on volume and rating of reviews.
• Social Media and Review Sites: Facebook, Yelp, and regional travel forums should not be ignored.

By diversifying, your hotel’s presence improves across all the platforms your guests frequent. Use online reputation management solutions to unify and monitor all platforms from one dashboard.

4. Incentivize reviews (without breaking the rules)

Offering guests a reason to leave a review while staying compliant is another effective method. Incentivization can be tricky, but when done ethically, it works. Transparency and non-coercion are key.

Safe Incentive Ideas:

• Loyalty Points: Offer points redeemable on future stays regardless of review sentiment.
• Discount Code: Offer a small discount for completing a review survey.
• Social Spotlight: Inform guests that top reviews may be featured on your social media.

Make sure your online reputation management strategy is compliant with review site policies and consult a best online reputation management agency if needed.

5. Train your team to ask for reviews naturally

While automation works, human interaction still plays a huge role. Staff should be trained to recognize happy guests and nudge them toward writing reviews.

Ways to encourage:

• Checkout Script: Train front-desk staff to say, “We’d love your feedback online.”
• Room Collateral: Add table tents or cards with QR codes linking to your review sites.
• Service Recovery: Empower staff to turn negative experiences into positive reviews by resolving issues on the spot.

Your frontline team can be your most powerful review-generating engine. Integrating review prompts into service rituals is key to effective hotel reputation management services.

6. Respond to every hotel customer review (especially negative ones)

Responding to reviews shows guests you value feedback. More importantly, it boosts visibility and conversions:

Review response strategy:

• Positive: Thank the guest, name-check any mentioned staff or features, and invite them to return.
• Neutral: Acknowledge their feedback and highlight improvements based on it.
• Negative: Respond with empathy, outline corrective actions, and offer to resolve offline.

Using professional online reputation management solutions, you can automate responses and maintain brand tone. 

Most online reputation management solutions offer templates and tracking to ensure no review is missed.

7. Monitor, analyze & act on review insights

Every review is a data point. Modern hotel reputation management services help you uncover actionable insights. The best hotel reputation management services track and interpret this feedback:

• Sentiment Trends: Identify recurring pain points like cleanliness or noise.
• Feature Mentions: See which amenities (WiFi, breakfast, pool) are driving satisfaction.
• Staff Mentions: Reward top performers mentioned by name.

With insights from the best online reputation management agency, you’ll not only improve review scores but also operations.

8. Showcase guest reviews across marketing channels

Guest reviews can be used far beyond OTA listings. They’re powerful marketing content when used creatively.

Maximize the impact of every hotel customer review:

• Website Widgets: Feature top TripAdvisor or Google reviews.
• Email Marketing: Highlight glowing testimonials in promotional campaigns.
• Social Proof: Add user quotes to Instagram, Facebook, or digital ads.

Your online reputation management strategy should include a content repurposing workflow to leverage your best feedback. 

9. Optimize your Google business profile

Google is often the first place potential guests find your hotel. An optimized profile increases trust and drives conversions.

Google reviews influence your local ranking more than any other factor. Here’s how to optimize:

• Keep Information Updated: Add seasonal photos, descriptions, and amenities.
• Post frequently: Share events, offers, and news.
• Answer Questions: Monitor the Q&A section.

With the support of expert hotel reputation management services, you can consistently improve your search position.

10. Partner with the best online reputation management agency

Sometimes internal resources aren’t enough. The best online reputation management agency offers:

• Professional review response writers
• Performance audits and benchmarking
• Full integration with booking and PMS systems
• Crisis communication planning

By outsourcing, your team gains strategic oversight and access to sophisticated online reputation management solutions.

With access to top-tier online reputation management solutions, these agencies scale your efforts fast.

11. Build loyalty through review engagement

Loyal guests are repeat reviewers. Turning reviewers into loyal guests is a smart way to grow your base organically.

A successful online reputation management strategy includes:

• Follow-up Campaigns: Thank guests for reviews and invite them back.
• VIP Recognition: Surprise and delight frequent guests who leave multiple reviews.
• Review Milestones: Celebrate your 1,000th Google review on social media.

These ideas align with long-term online reputation management strategy and brand equity building. This not only boosts retention but also fuels ongoing growth.

12. Track KPIs & continuously improve

Reputation management is a marathon, not a sprint. Track progress over time and iterate.

Use data from online reputation management solutions to track:

• Review Score Growth: Aim for 0.2–0.5 increase per quarter.
• Review Volume: Weekly or monthly growth rate.
• Response Rate: Ideal is 100% response in under 48 hours.
• Sentiment Analysis Accuracy: Use AI tools to improve understanding.

Top-tier hotel reputation management services provide this reporting automatically.

Online reputation management solutions make it easy to visualize KPIs and share them with your team or agency.